This is especially true for decor and lifestyle products, as certain features or elements of these products are unique, and can be hard to meaningfully describe in a search bar. Even if you have a very clear idea of what you’re looking for, it can be difficult to describe some types of products accurately.
In particular, retailers are zeroing in on the limitations of text based search. Retailers are becoming more aware of how these negative customer experiences hurt their sales revenue and turn people away from their sites. After several similar experiences on a few other e-commerce sites, the Smiths gave up and had to consider either browsing a bunch of brick-and-mortar stores or not pursuing their concept at all. Filtering the catalog by product category and manually searching was both extremely time consuming, and not successful. Using the text search engine, the Smiths tried to describe the lifestyle products they fell in love with, but could never find the right items in the search results.
The only issue was that actually finding and buying these products online was extremely frustrating, due to the limitations of e-commerce product discovery. After a long and tireless search on Pinterest and other lifestyle websites, they finally found a concept for their new interior decoration plans. Smith are a regular middle-class couple in the process of remodeling and redecorating their home.
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